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A Rs 99 bet: India’s QSRs rethink the value game

viaeconomictimes.indiatimes.com25 Sept
A Rs 99 bet: India’s QSRs rethink the value game
India’s quick-service restaurants are implementing a Rs 99 price point to attract more customers. KFC, McDonald’s, and Burger King are focusing on value meals and beverages to driv

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