Celebrity-endorsed TV ad volumes fall 17% as sports stars gain ground
viaeconomictimes.indiatimes.com21 Oct
Celebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni stood out as the most visible celebrity endorsers. Film actors accounted for 65% of endorsed ads, while sports personalities increased their share from 19% to…
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