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‘Dhurandhar’ marketing head explains why Ranveer didn’t promote the film: ‘Ranbir had Tu Jhoothi..’

viaTimes of India21 Oct
‘Dhurandhar’ marketing head explains why Ranveer didn’t promote the film: ‘Ranbir had Tu Jhoothi..’
Aditya Dhar and Ranveer Singh’s film Dhurandhar achieved remarkable box-office success, earning over Rs 1,300 crore globally. The promotional strategy included a unique decision to limit Ranveer’s appearances during advertising efforts. Varun Gupta from Max Marketing explained the rationale behind…

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