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Ferrari accelerates India push as ‘market of the future’, targets younger buyers while guarding exclusivity

viaeconomictimes.indiatimes.com2d ago
Ferrari accelerates India push as ‘market of the future’, targets younger buyers while guarding exclusivity
Benedetto Vigna, CEO of Ferrari, who has been driving around Indian roads, talks about the need to be closer to the clients, how their Indian customer is younger than in the rest of the world and why Ferrari always makes one less car than what the market demands

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