Friends put $5,000 each into RXBAR; four years later, Kellogg bought it for $600m
viaTimes of India15 Oct
In 2013, aspiring entrepreneurs Peter Rahal and Jared Smith launched RXBAR while searching for nutritious protein bars. Starting from Rahal’s parents’ basement, they sold directly to customers. Their venture gained tremendous traction, culminating in a $600 million acquisition by the Kellogg…
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