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Bollywood

From 90-second fad to MEGA BUSINESS: Microdramas get a dedicated spotlight at FICCI FRAMES alongside cinema, OTT, AI and reality TV

viaBollywood Hungama27 Sept
From 90-second fad to MEGA BUSINESS: Microdramas get a dedicated spotlight at FICCI FRAMES alongside cinema, OTT, AI and reality TV
Microdramas are no longer being discussed only inside startup offices and short-video companies. The format is now entering one of India’s most influential mainstream entertainment

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