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India’s new wealth rituals: What are millennials and Gen Z buying on Dhanteras?

viaeconomictimes.indiatimes.com1h ago
India’s new wealth rituals: What are millennials and Gen Z buying on Dhanteras?
Dhanteras investing is evolving from physical gold purchases toward diversified digital portfolios. Younger investors are embracing gold ETFs, mutual funds, Bitcoin and tokenised assets while retaining the festival’s core goal of building wealth and financial security patiently.

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