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Hollywood

ITV Cutting $40M From Media & Entertainment Budget Due To Weak Advertising Market

viaDeadline1h ago
ITV Cutting $40M From Media & Entertainment Budget Due To Weak Advertising Market
With “weaker demand for advertising” in Q4, ITV has identified £30M ($40M) worth of cost savings from its networks division, which will soon be sold to Sky. Total Advertising Revenue is set to drop 5-10% in Q4 and 2-3% for full year 2026, ITV said today in its Q3 trading update. The network is…

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