Leica and Formula 1 Team Up on $9,950 Camera Inspired by the Racetrack (Featuring Exclusive F1 Photo Setting)
viaVariety21 Oct
Formula 1’s luxury ambitions are extending to the camera business. Leica is the latest high-end brand to get in on the sport’s growing cultural cachet, teaming up with Formula 1 on a new licensing deal that will see the German camera maker release a $9,950 special-edition camera inspired by the…
Khabar Adda curates headlines like this across Top Stories, Entertainment, Bollywood, Hollywood, Crime and Politics from public RSS feeds. This page links out to Variety's own reporting rather than reproducing it — the excerpt above comes from Variety's own feed.
Read the full story on Variety ↗