Reliance starts new rivalry with ITC, Amul & others with a Rs 20 drink

Reliance Consumer Products has launched Joyland flavoured milk in Tamil Nadu at ₹20, entering India’s growing ready-to-drink dairy beverage market dominated by brands such as Amul, ITC, Mother Dairy and Cavin’s. Available in Strawberry and Vanilla flavours, Joyland expands Reliance’s consumer goods…

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