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Hollywood

Screenvision Shakes Up Movie-Theater Pre Show in Bid for Gen Z Ad Dollars

viaVariety1 Oct
Screenvision Shakes Up Movie-Theater Pre Show in Bid for Gen Z Ad Dollars
Some of the puzzles and trivia moviegoers see when they arrive before showtime at the cinema may be going the way of Good N’ Plenty and Jujubes. Movie screens under the aegis of mo

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