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When Steve Jobs told Apple employees: Nike sells shoes, but never talks about product

viaTimes of India17 Oct
When Steve Jobs told Apple employees: Nike sells shoes, but never talks about product
Steve Jobs returned to Apple in 1997 after being fired in 1985, prioritizing the brand’s reinvention. He sought inspiration from Nike’s advertising strategy that emphasized values rather than products. Jobs articulated that Apple’s core belief centers around passionate individuals who can create…

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